Monthly Archives: February 2013

Create a Brand Identity with Social Media Marketing Strategies

Socializing on the web helps to create a brand name and identity of your own. You engage the online visitors on your social media profiles and pages.

With the help of social media activities and maintaining the updates and posts, you can establish a name in the business circles. These tips on the social media will enable you to earn recognition in the short-run.
Social Media Marketing

1. Check out your social media profile daily. This will promote the growth of your business as you might be interested to know the minute details in perspective. Many companies only create their social profile and pages, and login after a week or a month which is not a good practice.

Therefore, just login into your account daily whenever you select social platform sites like Facebook, Twitter or Google+. You will be able to focus on the goals and activities which are crucial in social media marketing.

2. Reply to direct communications from your contacts and followers. It is an important aspect you reply any message which you have received from your followers or fans. There are a number of message formats like Facebook Direct Messages, Facebook Wall Post, Facebook Status or tags in the picture, Direct Messages on Twitter and Twitter @ reply.

These kinds of conversations are important as they signify the interests of those people who are interested in your brand rather than not just reading content.

3. Keep an update with interesting content to push the conversation. After you have replied to direct messages to your profile, give some time to update your status or post a message that will encourage the communication between followers. Like you can post,

  1. Challenging question
  2. Share interesting article
  3. Give your comments on recent news
  4. Updating your status with an inspirational quote or picture
  5. Ask for feedback to your followers for your particular product

When you create these types of messages, social followers will send you their feedback and inputs to your messages. Place these sentences like ‘Share your thoughts’ or ‘Give your feedback in comments’, which can engage more potential followers and attract them to your profile.

4. Look for new followers. Include those people as your followers who are interested in the kind of brand you provide and are eager to know more about the kind of products or services.

But, if you are new in the online business or have a new website and limited market knowledge to draw more followers, you want to focus more attention to attract them for business interests.

Through Twitter, you can avail the profile details of people associated with your industry. Keep an eye on those following them and check out their profiles that indicate they are interested in the company details.

You can expect a lot of people will follow you and increase your follower base size. It is the challenging task to attract new ones on Facebook as it requires permission from followers, but applies the same rules here too.

5. Find out the branded terms of your company. You need to proceed for quick search of the phrases or abbreviations used in the company’s brands.

These tips will help you to engage more followers and create your business identity.